Melanie Rehak, Who Made That? (Bluejeans). New York Times Magazine, Aug 24, 2014.
Note: "in 1872, one of Strauss’s customers, a tailor named Jacob Davis, made him the offer that would change his fortunes — and the way Americans dressed — forever. Davis had been buying Strauss’s blue denim and duck cloth to sew 'waist-overalls' and had perfected a method of reinforcing them with the same copper rivets he used on horse blankets."
For duck cloth, see cotton duck
en.wikipedia.org/wiki/Cotton_duck
("from Dutch: doek, 'linen canvas'), also simply duck, sometimes duck cloth or duck canvas, commonly called 'canvas' outside the textile industry")