Honest Beef Co "are supplying cuts directly to consumers, cutting out the meatpacking middlemen and grocery chains in a foodie twist on traditional mail-order businesses like Omaha Steaks International Inc. Hannah Raudsepp, the 26-year-old founder of Honest Beef, buys cattle directly from her family's ranch in the Nebraska Sandhills. She pays a small plant nearby to butcher and dry-age them, one at a time. Then Ms Raudsepp matches online orders with carcasses coming down the line, and ships directly to consumers who order at least $85 worth of steaks and burgers 'from one single animal.'
"Internet retailer Amazon.com in June added 'Single Cow' ground beef to its Fresh grocery delivery stores and has since filed a trademark application for the designation. The product, sold in a handful of regions for $10 a pound [about twice more expensive than that in a supermarket, whose offer is not Wagyu anyway], is described as being made from a blend of muscle cuts from individual Wagyu 和牛 cows raised on a California ranch.