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标题: Product Placement 置入性行銷 (in TW)/ 广告植入 (in CN) [打印本页]

作者: choi    时间: 7-20-2011 10:18
标题: Product Placement 置入性行銷 (in TW)/ 广告植入 (in CN)
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Kathrin Hille, Chinese Brands Star in Hollywood Movie. Financial Times, July 20, 2011 (title in print).
http://www.ft.com/cms/s/0/88cbbac4-b1fc-11e0-a06c-00144feabdc0.html
(In the movieTransformers 3: Dark of the Moon, Chinese companies pays to display products, including Meters/bonwe (T shirt), Lenovo (Edge computer), TCL (flatscreen TV), and Yili (Shuhua Low Lactose Milk))

Note:
(a) Meters/bonwe 美特斯邦威公司 (founded in 1995 and based in 温州市)
http://www.metersbonwe.com/
(b) Lenovo ThinkPad Edge series laptop.
(c) 伊利舒化奶

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