标题: Two New Snacks: 'A New Category of Potato Chip' + Soybean [打印本页] 作者: choi 时间: 5-2-2012 14:54 标题: Two New Snacks: 'A New Category of Potato Chip' + Soybean (1) April Dembosky, Leaders of a Health Snack Attack; Entrepreneurship; Keith Belling and Pat Turpin developed the 'popped potato' and invented a market. Financial Times, May 2, 2012.
(a) Excerpt in the window of print: 'You would never think it's healthy. Then you turn it over and you see it's only 100 calories'
(b) Two consecutive paragraphs:
"Mr Turpin was living in Los Angeles. He knew a rice cake manufacturing facility, and took Mr Belling along to see how rice kernels were loaded into hot, high-pressured popping machines and fused into rice cakes.
"'That's where I had my epiphany,' Mr Belling says. 'It made me realise you could pop a potato.' That was 2007.
(2) Healthy snacks in Japan | The Joy of Soy; Defying Western food imperialism. Economist, Apr 28, 2012. http://www.economist.com/node/21553492
("the average American eats less soya in a year than the average Japanese eats in a day")
Note:
(a) Kaoru YAMADA 山田 薰
(b) Otsuka Pharmaecutical Co, Ltd 大塚製薬 http://www.otsuka.co.jp/en/
(founded in 1921; headquarters Tokyo)
(c) News release: Breaking Conventional Rules of Snack Foods; Healthy and innovative soy snack "SoyCarat" debuts. Otsuka, Mar 16, 2012. http://www.otsuka.co.jp/en/release/2012/0316_01.html
* SoyCarat ソイカラ
(d) The article says, "SoyCarat’s brand name is tricky: whatever the spelling, it evokes the idea of two things children shun and adults munch only reluctantly."
It alludes to both soy bean and carrot (not diamond).