Note:
(a) The summary underneath the title in print is: Reckitt harnesses marketing's power to conquer a hairless land.
(b) The number in the window of print: 0.6% of Chinese women remove body hair
(c) Reckitt Benckier Group 利洁时 http://www.rb.com/careers/china/chinese
(d) Reckitt Benckiser http://en.wikipedia.org/wiki/Reckitt_Benckiser
(headquartered in Slough, United Kingdom; was formed in 1999 by the merger of the UK-based Reckitt & Colman plc and the Netherlands-based Benckiser NV)
Excerpt in the window of print: Manufacturing, over which Levi's has the most control, has the least impact on water and energy use.
Quote:
"In 2010, Levi’s also began a marketing campaign to encourage people to wash their jeans less often, in cold water only, and line-dry them [in the air, not by drier]. It changed the care tag to say so
"The standard process of distressing jeans involved washing them with lots of pumice stones repeatedly, using roughly 45 liters of water per pair. * * * [presently] by using ceramic stones and rubber balls and changing the filtration system in the washing machines, engineers came up with jeans that, on average, use only four liters of water to achieve the distressed look.
"When plastic bottles are recycled, they’re sorted by color, cleaned, and sold as polyester flakes. Those flakes can be stretched, or extruded, into fiber, which can be spun into yarn and woven into cotton fabric on high-speed machines.
Number in the window of print: 1,242 Additional pounds of milk per cow produced in the US in 2011 vs 2007
Note:
(a) The summary underneath the title in print is: New gadgets help farmers monitor cows and analyze their milk.
(b) Watkins, Minnesota http://en.wikipedia.org/wiki/Watkins,_Minnesota