My comment:
(a) Fuller (surname) http://en.wikipedia.org/wiki/Fuller_(surname)
(b) Read the first third of the report, until the one-sentence paragraph: "'You can get dharma in department stores, or even over the Internet,' he said."
(c) dharma http://en.wikipedia.org/wiki/Dharma
(Sanskrit: lit. that which upholds, supports or maintains the regulatory order of the universe; means "Law" or "Natural Law;" The idea of dharma as duty or propriety)
達摩 in Taiwan, as in 達摩祖師 (also known as 菩提達摩 Bodhidharma) http://en.wikipedia.org/wiki/Bodhidharma
(He is traditionally credited as the transmitter of Ch'an (Sanskrit: Dhyāna, Japanese: Zen) to China, and regarded as its first Chinese patriarch)