Bloomberg BusinessWeek, Feb 3, 2014

choi

Duane D Stanford, I’ll Have a Beer-Neat.
www.businessweek.com/articles/20 ... at-whiskey-drinkers
(MillerCoors Fortune, an amber brew with a malty, complex flavor hinting at bourbon)
Quote:

“One obvious way to compete with liquor is to boost the alcohol content, in Fortune’s case to 6.9 percent. That compares with 4 percent to 5 percent for most regular beers, while still less than crafts such as many India pale ales. The other way is taste.

“Spirits have beaten beer with a relentless stream of new flavors, such as Jack Daniel’s Tennessee Honey whiskey, while Miller Lite and Bud Light taste the same as they did decades ago, says Brian Yarbrough, an analyst with Edward Jones.

Note:
(a) summary underneath the title in print: MillerCoors is rolling out a brew targeted at whiskey drinkers.
(b) neat (adj): "without admixture or dilution : STRAIGHT"
www.merriam-webster.com/dictionary/neat

One usually says “I’ll drink whiskey neat,” not beer.
(c) Heed the statistics in the two windows.

choi

Matthew Boyle, I Can’t Believe It’s Not Margarine.
www.businessweek.com/articles/20 ... ds-fortunes-reverse

Quote:

“Per capita butter consumption hit a 44-year high in 2012, according to US government data, while margarine is at a 70-year low. In Germany, butter outsells margarine by a 3-to-1 margin, and the gap is widening

“Unilever "produces more than 30 percent of spreads globally, according to Euromonitor International. Besides Germany’s Rama, its other big brands include Country Crock and I Can’t Believe It’s Not Butter! in the US

My comment:
(a) summary underneath the title in print: Despite years of bad press, butter has bested its once-hot substitute
(b) rock (n): "a thick earthenware pot or jar"
www.merriam-webster.com/dictionary/crock
(c) The problem with margarine--whether soft margarine (better) or hard (worse)--is it is partially hydrogenated vegetable oil, which is bad for health--and likely worse than butter in this regard.