Fortune, Mar 15, 2015 (II)

choi

Peter Elkind, Panasonic Power Play. President Kazuhiro Tsuga explains how he pulled the company back from the brink and set it on a path to profitability--with Elon Musk as his lodestar.
fortune.com/2015/03/06/panasonic/

Excerpt in the window of print: “We are too conservative. We have to change."

Quote:

"Long known in the US as a TV maker, it now generates just 23% of its global sales (and only 15% of its North American business) from consumer electronics.

"Appointed at age 55, Tsuga was an improbable corporate revolutionary—and a surprise choice as company president. He graduated with a degree in bioengineering in 1979 and spent his entire career at Panasonic, much of it in research and development roles.


Note:
(a) Kazuhiro TSUGA  津賀 一宏
(b) "Besides, the chance that some of Musk’s moon-shot magic will wear off on stodgy Panasonic can’t hurt."

wear off (v) "lose effectiveness or intensity"
www.oxforddictionaries.com/us/de ... an_english/wear-off
(ii) I find two examples in the Web:
(A)
* Hamish McDonald, Disney's a Mickey Mouse venture. Melbourne, Australia: The Age, Sept 13,205
www.theage.com.au/news/business/ ... /1126377255035.html
("The novelty factor of being able to visit Hong Kong will wear off on the mainland, says Morgan Stanley's Andy Xie")
* Hamish McDonald, Mao goes to fantasyland. South China Morning Post, Sept 12, 2005
www.smh.com.au/news/world/mao-go ... /1126377203665.html
("The novelty factor of being able to visit Hong Kong will wear off in the mainland, says Morgan Stanley's Andy Xie")

Yes, it was "on" in one and "in" in the other. Everywhere else (except the titles), these two are the same report. And SCMP and The Age are owned by different owners (the former, by SCMP Group based in Hong Kong; the latter, by Fairfax Media with headquarters in Sydney, Australia).
(B) Ketamine - Does it wear off on you immediately?  I tried some a while back but was amazed by the rate it wore off.