华为欲携新手机挑战苹果三星

choi

Juro Osawa and Sam Schechner, 华为欲携新手机挑战苹果三星. 华尔街日报中文版, Apr 6, 2016
http://cn.wsj.com/gb/20160406/tec111133.asp

, which is translated from

Juro Osawa and Sam Schechner, Huawei Makes Push to Get Ahead of Apple, Samsung in Smartphone Market. Wall Street Journal, Apr 6, 2016.
http://www.wsj.com/articles/huaw ... e-market-1459878744

Quote:

(a) "During an event in London on Wednesday, Huawei Technologies Co, the world's third-biggest smartphone maker by shipments, unveiled a new high-end smartphone * * * The new phone, called the P9, is the latest salvo in Huawei’s five-year battle to transform its mobile-handset business from a manufacturer of cheap phones to one that can compete with the industry's top players. Huawei is using a strategy few Chinese firms have pulled off: pushing its products upmarket to build a global brand. To do so, it is ramping up research and development as well as spending on marketing.

"The push has seen some early success. Huawei's smartphone shipments rose 44% to more than 100 million units last year, according to research firm IDC. Huawei said its consumer-gadget revenue jumped 73% last year to $20 billion [the previous sentence is about UNITS, whereas this sentence about revenue]. Huawei logged $9.2 billion in R&D spending in 2015, higher than the $8.1 billion Apple reported spending.

"But Huawei still has a long way to go. Its global smartphone market share in the fourth quarter was 8.1%, behind Samsung's 21% and Apple's 19%, according to IDC.

(b) "Fortunes in the global smartphone market can also quickly rise and fall. Other Chinese rivals that briefly took the global No 3 sales post—including low-cost manufacturer Xiaomi Corp. and Lenovo Group Ltd—haven't been able to maintain their spots.

(c) "Huawei developed its own [micro]processors just as Apple and Samsung have done—a strategy not adopted by most of their competitors.

(d) "Mr [Richard] Yu 余承东 [Huawei's consumer electronics chief] also scrapped Huawei's previous strategy of supplying cheap nonbranded phones to carriers and started selling Huawei-branded phones directly to consumers through retailers.

"Most carriers and retailers in Europe were initially reluctant to sell Huawei-branded phones. In Italy and Spain, Huawei persuaded retailers by promising to pay for in-store promotions * * * The strategy has worked.  In Western Europe, Huawei’s smartphone shipments rose 51% last year, faster than Samsung's 2% growth and Apple's 15%, according to IDC.

Note:
(a) "Five years ago, Huawei phones looked inexpensive and had power buttons, volume keys and jacks all at random locations, said Huawei’s creative director, Joonsuh Kim, whom Mr. Yu hired in 2012. Mr. Kim, who previously helped design Samsung’s Galaxy smartphones, opted for metal rather than plastic and has been overseeing the design of Huawei flagship phones including the new P9."

phone jack
https://en.wikipedia.org/wiki/Phone_jack
(may refer to: Telephone plug, used to connect a telephone to the telephone wiring in a home or business, and in turn to a local telephone network)
(b) The cn.wsj.com report lacks the photos(s) and graphic that appear in print.