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China's New Draft-Beer Bully, AB InBev

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发表于 3-27-2017 16:10:47 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
Scott Cendrowski, China's New Draft-Beer Bully. AB InBev, the global beer giant, got left behind by the draft boom in America. Now it's using its muscle to make sure the same thing doesn't happen in China. Fortune, Mar 15, 2017 (one of the feature stories).
http://fortune.com/2017/03/16/china-craft-beer-ab-inbev/

Note:
(a) "Chandler Jurinka * * * and a partner own Slow Boat Brewery, a Beijing craft-beer maker that distributes its beers across a dozen cities in China and runs a new three-level brewpub in Beijing's nightlife district."

Slow Boat Brewery  悠航鲜啤
www.slowboatbrewery.com
(创始人: Chandler Jurinka ('毕业于科罗拉多州立大学,持有汉语学士学位') + Daniel Hebert; "未经巴氏杀菌")

未经巴氏杀菌 means unfiltered and unpasteurized. This kind of beer contains live yeast, which will continue fermentation (and eventually spoil) if the beer is not kept refrigerated all the time (including during transportation), an expensive process.
(b) "One of those restaurants [supplied by Slow Boat Brewery], a popular spot called Home Plate BBQ, once sold five Slow Boat drafts on its nine taps."

Home Plate BBQ  本垒美式烤肉
homeplatebbq.com
(2 locations: 三里屯 and 三元桥)

(c) "AB InBev is bulldozing its way into China's nascent craft-beer market: Since early 2016, the Belgian-Brazilian beer conglomerate has inundated Beijing and Shanghai with Goose Island 鹅岛啤酒, the Chicago-based craft brand it acquired in 2011. Goose Island brews exotic beers that it ages in French wine casks and bourbon barrels and has the kind of cute animal logo that can turn heads, and tastes, in China."
(i) Goose Island Brewery
https://en.wikipedia.org/wiki/Goose_Island_Brewery
(logo; "began as a single brewpub opened in 1988 * * * and named after a nearby island. The larger brewery opened in 1995")
(ii) Our Story.
www.gooseisland.com/our-story
(jump to the section whose heading is "OUR BARRELS")
(iii) A barrel and cask is the same. See barrel
https://en.wikipedia.org/wiki/Barrel
(or cask; section 1.17 Beer: most common in darker beers such as stout [eg, Guinness is an Irish stout])
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