Small Is Beautiful

choi

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Catherine Saint Louis, Where Minimal Assets Are a Plus: Many Women These Days Want to Showcase Their Small Chests, Not Pad Them Out. Retailers Are Listening. New York Times, Spet. 2, 2010 (title in the print).
http://www.nytimes.com/2010/09/02/fashion/02Small.html?_r=1&scp=3&sq=bra&st=cse

Note:
(a) heave (vi): "to rise or become thrown or raised up"
All definitions are from www.m-w.com.
(b) Photo: Ellen Shing, standing in front of a section of her store Lula Lu.

Carolyne Zinko, Getting it off their chests: Small-busted women want bras from Lula Lu. SFUnzipped, July 10, 2010.
http://www.sfgate.com/cgi-bin/blogs/chronstyle/detail?entry_id=67072

* SFUnzipped is produced by the Sunday Style section of San Francisco Chronicle.
(c) "Elisabeth Dale (formerly Squires)" means previously she was known as "Elisabeth Squires."
(d) Nora Ephron
http://en.wikipedia.org/wiki/Nora_Ephron
(born 1941 at New York City; married three times)
(e) bon mot (n; French, literally, good word): "a clever remark: WITTICISM"
(f) tack (n): "a small short sharp-pointed nail usually having a broad flat head"
(g) LAILIDES Firebird Bra
http://www.lailides.com/store/index.php/special-items/featured/firebird-bra.html.

* Firebird
http://en.wikipedia.org/wiki/Firebird

May refer to
2 Fiolklore
6 Birds

(i) au naturel (adj; French): "1:cooked or served plainly  2a : being in natural style or condition"
(j) Timpa’s $33 Duet Lace Underwire Demi bra
http://www.amazon.com/Timpa-Duet-Lace-Demi-Underwire/dp/B000BAY7SK

(k) photo captions:
(i) The "number" in "wireless number" is a noun whose definition is "an item of merchandise and especially clothing"
(ii) oomph (n: imitative of a sound made under exertion):
"1: personal charm or magnetism : glamour
2: SEX APPEAL
3: PUNCH, VITALITY"

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