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McDonald’s + Yum Brand

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发表于 12-13-2011 09:56:15 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
本帖最后由 choi 于 12-13-2011 10:01 编辑

(1) Julie Jargon, Asia Delivers for McDonald's. Wall Street Journal, Dec 13, 2011.
http://online.wsj.com/article/SB ... 74982151549316.html

Quote:

photo caption: "A McDonald's moped in Cairo, Egypt, where delivery is a third of sales.

"When Americans are too busy or lazy to cook, they often place an order with their favorite Chinese restaurant. So who do people in China call when they want food delivered?  Increasingly, McDonald's and KFC.

"Delivery is becoming an important part of the growth strategy at McDonald's Corp . and Yum Brands Inc.'s KFC chain in parts of the world where cities are too crowded and real estate costs too high to justify building drive-throughs.

"In cities like Beijing, Seoul and Cairo, armies of motorbike delivery drivers

"Already, 1,500 restaurants out of the [McDonald's Asia/Pacific, Middle East and Africa] division's 8,800 in 15 countries offer delivery

"Yum Brands, which says its pizza Hut unit was the first Western chain to offer delivery in China, decided in 2008 to test whetehr chicken would prove as popular a delivery item. Now, KFC offer delivery in more than half its 3,500 restaurants in China * * * The chicken chain also offers delivery in other Asian countries, the Middle East Central America and Mexico.

"We usually can get the foodwithin 15 minutes after I order, much more quickly than a lot of Chinese food restaurants," [says Sun Yu, who works for a media company in Beijing]

"Still, it's not a model either company plans to export to Western markets. McDonald's derives about two-thirds of its sales in the U.S. from drive -through  consumers. Only in rare cases does McDona;d's deliver food in the US, such as with 10 restaurants in Manhattan.

(For McDonald's) "In some countries, such as China, customers pay a flat fee of seven yuan, or just over $1, for delivery. In others, people pay a fee equal to 15% to 20% of their orer price. KFC * * * charges a flat fee for delivery.

"Online orders [as opposed to phoned in, which entails call center] now account for about 40% of the delivery orders for both Pizza Hut and KFC in China.

My comment: There is no need to read the rest.

(2) Julie Jargon, How McDonald's Hit the Hot Spot. Wall Street Journal, Dec 13, 2011.

Summary: McDonald's share price jumped from ~$28 in January 2002 to the current $100 (values estimated from historical chart in print).

(3) 百胜,别在中国“吃撑.” Financial Times (Chinese edition), Dec 13, 2011 (Lex column).
http://www.ftchinese.com/story/001042203/ce

Note: The exclamation mark in English title Yum! is integral to the company name.

Yum! Brands
http://en.wikipedia.org/wiki/Yum!_Brands
(Yum! Brands, Inc or Yum!; Headquarters Louisville, Kentucky; created in 1997, as a result of a spin-out from PepsiCo)
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