(1) “Don’t follow rules. If everybody followed the rules, nothing would change, and without change there is no progress.” Sir Richard Branson, founder, Virgin Group
Bloomberg BusinessWeek, Aug 12, 2013, at page 72.
(2) Andrew Adam Newman, Marilyn Monroe's Star Still Shines in Ad Campaigns. New York Times, Aug 16, 2013.
http://www.nytimes.com/2013/08/0 ... n-ad-campaigns.html
the first three paragraphs:
"FOR an advertising campaign that aims to appeal to women from 18 to 25, Sexy Hair, the hair care brand, did not hire a celebrity spokeswoman within that age bracket like Selena Gomez or Emma Watson. Rather, the brand is featuring an actress who, had she not died in 1962, would be 87 today: Marilyn Monroe.
"A new campaign — with the slogan 'Styles change. Sexy is forever.' — features photos of Monroe with quotations from her. 'If I’d observed all the rules, I’d never have got anywhere,' she says in one ad. In another, 'In Hollywood a girl’s virtue is much less important than her hairdo.'
The campaign, which is by Yard in New York, will be introduced on Aug 22
My comment: There is no need to read the rest of the report.
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