Abram Brown, Sparking Zippo. Americans don’t smoke much anymore, but that hasn’t stopped the iconic cigarette lighter maker from having its best year ever.
www.forbes.com/sites/abrambrown/ ... ts-best-years-ever/
My comment:
(a) Read paragraphs 1 and 3.
(b) “That’s also the guiding light Zippo is following in China. When [current non-family CEO Greg] Booth took over [in 2001], the Chinese business didn’t exhibit so much as a pulse. Now it’s 13% of Zippo’s revenue (60% of sales come from overseas).”
The pulse is the one taken in the wrist. It indicated that at the time Zippo’s export to China was little.
(c) “New products–a (legitimately appealing) clothing line and camping gear–and its first retail stores added fuel to the fire. * * * The stores [in China] carry a Zippo-designed clothing line (logos on the interior tags only), with gear resembling J Crew’s preppy woodsman style. * * * For now those products [camping, and possibly clothing--it is unclear from the context] are partly made in China. Greater sales would make it economically feasible to move those overseas jobs to Bradford (pop. 8,600), where Zippo remains the greatest source of blue-collar jobs, employing around 950 workers.”
Bradford, Pennsylvania
en.wikipedia.org/wiki/Bradford,_Pennsylvania
(a city)
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