Bob Tita, It’s Crunch Time for Pizza Boxes; Corrugated box maker pumps out 400 a minutes to prepare for Super Bowl. Wall Street Journal, Jan 30, 2015.
www.wsj.com/articles/SB21515893924992633662404580429851469291726
(Rock-Tenn Co, "based in Norcross, Ga, produces the boxes for half the freshly baked takeout pizzas sold in US. Rock-Tenn makes about three million pizza boxes a day at 17 plants * * * [S]aid Rock-Tenn Chief Executive Steven Voorhees[,] 'It’s been growing faster than the overall box business.' But producing pizza boxes is more complicated than it might seem, partly because of the market’s sheer size")
My comment:
(a) View the graphic. There is no need to read the rest.
(b) All right, the online version does not reproduce the graphic. Here it is:
“Americans are expected to order about 125 million pies during the Super Bowl. Percentage of pizza orders with pepperoni{:] 36% Annual per capita pizza consumption by Americans[:] 46 slices per person [the graphic shows a pizza is cut into eight slices] Most popular day of the week to eat pizza? Saturday night! Biggest days of the year for pizza sales? 1. Super Bowl Sunday 2. New Year’s Eve 3. Halloween 4. The night before Thanksgiving 5. New Year’s Day or Valentine Day [besides this is a heartbreak: a heart rent in halves; my interpretation is only those eat pizzas by themselves whereas those in love eat at restaurants]
Sources: Pizza Huts, Domino’s, Pizza.com, [the fourth and last one unintelligible]
(c) For etymology of “crunch time” (a pun here, alluding the sound of sinking into a pizza slice), see When it comes to the crunch. The Phrase Finder, undated.
www.phrases.org.uk/meanings/when-it-comes-to-the-crunch.html
(d) Norcross, Georgia
en.wikipedia.org/wiki/Norcross,_Georgia
(Named for former Atlanta Mayor Jonathan Norcross [1808-1898; mayor 1851-1852])
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