(6) Gareth Allan and Shingo Kawamoto, In Japan, Mobile Money Is an Also-Ran.
http://www.bloomberg.com/news/ar ... shun-mobile-banking
Quote:
"The luxurious branches help to explain why Japan * * * falls behind even India and Nigeria in the use of mobile phones for banking. With its still-heavy reliance on cash for transactions, Japan has the lowest usage of mobile banking among 18 nations, mainly because physical outlets and automated teller machines can do more than phone apps, according to a UBS Group AG study.
"The Japanese preference for branches is in stark contrast with China, where long queues at crammed branches have driven people to portable devices. China ranked No 1 in the UBS survey, with 63 percent of customers using their phones for banking, compared with only 16 percent in Japan. The U.S. was 13th, with 35 percent.
In Japan ATMs are "more popular than branches."
Note:
(a) summary underneath the title in print: Customers prefer branches and ATMs to their phones
(b) Shingo KAWAMOTO 河本 真吾
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