Augmented Reality

choi

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Reality Chic; In the second of a series in fashion, Lucie Greene checks out digitised virtual fitting rooms, Financial Times, Jan 16, 2011 (title and date in the print).
http://www.ft.com/cms/s/2/57b1fea6-1f55-11e0-8c1c-00144feab49a.html

Excerpt in the window of the print: Waved in front of a webcam at home, the paper bracelets activate a live video with actual watches shown on the wrist

Note:
(a) TAG Heuer
http://en.wikipedia.org/wiki/Tag_heuer
(The TAG Heuer company has its roots in 1860 when Edouard Heuer founded a watchmaking company in St-Imier, Switzerland; TAG Heuer was formed in 1985 when TAG (Techniques d'Avant Garde), manufacturers of high-tech items such as ceramic turbochargers for Formula One cars, acquired Heuer)
(b) The first in the series is not something astonishing.

Lucie Greene, Next big trend: 3D eyewear. Financial Times, Jan 9, 2011
http://www.ft.com/cms/s/2/719c60a0-19e1-11e0-b921-00144feab49a.html
("each capable of viewing 3D images and also being worn day-to-day")
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