Two New Snacks: 'A New Category of Potato Chip' + Soybean

choi

(1) April Dembosky, Leaders of a Health Snack Attack; Entrepreneurship; Keith Belling and Pat Turpin developed the 'popped potato' and invented a market. Financial Times, May 2, 2012.

(a) Excerpt in the window of print: 'You would never think it's healthy. Then you turn it over and you see it's only 100 calories'

(b) Two consecutive paragraphs:

"Mr Turpin was living in Los Angeles. He knew a rice cake manufacturing facility, and took Mr Belling along to see how rice kernels were loaded into hot, high-pressured popping machines and fused into rice cakes.

"'That's where I had my epiphany,' Mr Belling says. 'It made me realise you could pop a potato.' That was 2007.

(c) My comment:
(i) There is no need to read the rest.
(ii) What Are Popchips? How we pop. (from the company, undated)
http://www.popchips.com/popchips/what-are-popchips/
(iii) puffed grain
http://en.wikipedia.org/wiki/Puffed_grain


(2) Healthy snacks in Japan | The Joy of Soy; Defying Western food imperialism. Economist, Apr 28, 2012.
http://www.economist.com/node/21553492
("the average American eats less soya in a year than the average Japanese eats in a day")

Note:
(a) Kaoru YAMADA  山田 薰
(b) Otsuka Pharmaecutical Co, Ltd  大塚製薬
http://www.otsuka.co.jp/en/
(founded in 1921; headquarters Tokyo)
(c) News release: Breaking Conventional Rules of Snack Foods; Healthy and innovative soy snack "SoyCarat" debuts. Otsuka, Mar 16, 2012.
http://www.otsuka.co.jp/en/release/2012/0316_01.html

* SoyCarat  ソイカラ
(d) The article says, "SoyCarat’s brand name is tricky: whatever the spelling, it evokes the idea of two things children shun and adults munch only reluctantly."

It alludes to both soy bean and carrot (not diamond).

Compare
carat (mass)
http://en.wikipedia.org/wiki/Carat_(mass)
(e) Pocari Sweat  ポカリ スエット
http://en.wikipedia.org/wiki/Pocari_Sweat