Clothing Trend in US

choi

(1) Phil Wahba, In Apparel, It's Quick and the Dead. Ailing American fashion icons Gap, J Crew, and Abercrombie & Fitch are overhauling their business models to adapt to a faster, cheaper marketplace. H*M and its ilk may still eat their lunch. Fortune, Aug 1, 2015 (under the heading MACRO).
http://fortune.com/2015/07/24/gap-jcrew-abercrombie/

My comment:
(a) online title: Inside the fight for survival at Gap, J.Crew and Abercrombie
(b) View the graphic only.


(2) Abram Brown, Guess How to Blow $1.5 Billion?  The Marciano brothers made Guess the sexiest name in jeans and themselves a $2.7 billion fortune at its peak. Today the family and business are in tatters.  Forbes, July 20, 2015 (one of feature stories).
http://www.forbes.com/sites/abra ... -marciano-brothers/

Note:
(a) online title: The Epic Fall of Guess Jeans And The Marciano Brothers
(b) This report reads like a fable.  Viewed, however, through the prism of (1)--the trending--Guess’ decline seems inevitable.