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Starbucks Is a Bright Spot in China

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发表于 1-14-2016 12:22:41 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
Shuai Zhang, 1 US Brand Booming in China, in Spite of Economic Woes. CBS, Jan 14, 2016
http://www.cbsnews.com/news/star ... ers-coffee-culture/

Quote:

Chief Executive Howard Schultz "said he expects China to become Starbucks' largest market.  According to a recent Wall Street Journal article, the analysts at Euromonitor forecast Chinese coffee consumption rising 18 percent annually until 2019 -- far outpacing anticipated US growth of just less than 1 percent.

"It's [Starbucks'] getting ready to open its 2,000th store in China, and Shultz recently told CNBC they plan to open a new one every day in the country going forward.

Note: Starbucks owns more than 7,000 stores in US.
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