(2) Jason Kelly, Testing Makes Perfect.
http://www.bloomberg.com/news/ar ... -their-performances
("The modern amateur athlete loves data")
two consecutive paragraphs:
"Take the Ironman, the popular triathlon, which asks participants to swim 2.4 miles, bike 112 miles, and then run a marathon (26.2 miles). A 2015 survey for Ironman operator World Triathlon found the average annual household income of its participants was $247,000; the median for the U.S. in 2013 was $51,939. More than half a million people in the US run marathons each year.
"Training for and participating in an Ironman isn't for the frugal, [Richard] Schwabacher[, who runs Quest Diagnostics' Sports and Human Performance unit,] says, noting that it can run up to $15,000 a year if you buy a bike and wet suit and figure in the cost of pool time, travel and lodging, assorted gear, and massages. 'If you’re going to spend that much money on your sport, isn’t it worth spending a couple hundred dollars to make sure the food you’re eating is right?' he asks.
Note:
(a) summary underneath the title in print: Looking for a lucrative market, Quest has created a blood test for well-to-do endurance athletes
(b) Quest Diagnostics
https://en.wikipedia.org/wiki/Quest_Diagnostics
(founded in 1967; changed name to Quest on Dec 31, 1996; Headquarters Madison [25 miles west of Manhattan], New Jersey)
(c) There is no need to read the rest. |