Juro Osawa and Ryan Knutson, 华为Mate 9遭美国运营商冷遇. 华尔街日报中文版, Nov 28, 2016
http://cn.wsj.com/gb/20161128/tec094011.asp
(subtitle: "华为将首次面向美国消费者推出高端智能手机。不过,在美国手机销售市场占据逾80%份额的运营商们不愿与华为合作,该公司要想在美国市场取得成功面临很大挑战")
, which is translated from
Juro Osawa and Ryan Knutson, For China's Huawei, Hurdles Loo, as It Plans US Smartphone sales. Wall Street Journal, Nov 28, 2016.
http://www.wsj.com/articles/chin ... eception-1480241121
Quote:
"US carriers, which distribute more than 80% of handsets in the country, are reluctant to work with Huawei—the world's third-largest smartphone maker by shipments behind Samsung Electronics Co and Apple Inc—because of its low brand recognition and security concerns associated with its networking equipment [not cellphones], people familiar with the matter say. * * * There are also technical hurdles related to cellular standards [see quotation 5] that would make US expansion costly for the Chinese company.
"Huawei said this month that it would launch its high-end ['high-end' is the key] Mate 9 smartphone in the US. But the phone, which carries a €699 ($759) price tag in Europe, will likely be sold just through online retailers such as Amazon.com Inc, people familiar with the matter said. Huawei hasn't disclosed the price or exact release date in the US.
Huawei "has become a major force thanks to its growth in China—the world's biggest smartphone market [obviously most smartphone sold there are inexpensive models; see next sentence] * * * In the US, where it [Huawei] sells inexpensive models [of SMART phones], it had a market share of just 0.4% in the third quarter, according to research firm Canalys. Apple was the US market [share] leader with 39%, followed by Samsung with 23%.
"The US is the world's largest market for high-end phones priced above $500, according to Canalys.
"But there are technical challenges. To comply with the cellular standard used by Verizon Communications Inc and Sprint Corp, Huawei would have to make substantial and costly changes to its mobile chips.
"Until now, Huawei has largely ignored the US. as it concentrated on more welcoming markets. In Western Europe, it has spent heavily on advertising, working closely with local retailers and sponsored professional soccer teams. As a result, its market share there more than doubled to 13% in the third quarter from 6% a year earlier, according to research firm IDC. |