Lower License-Plate Numbers

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Scott Calvert, Pimp Your Ride: Splurge on a Lower License-Plate Number; Driversonsessively seek tags with fewer digits; 'Something people fight over.'  Wall Street Journal, Sept 20, 2018 (front page).
https://www.wsj.com/articles/pim ... e-number-1537367204

the first four paragraphs:

"A 2003 Mercedes station wagon fetched nearly $420,000 at a Delaware auction last month—$6,800 for the car, $410,000 for the license plate.

" 'I wanted it,' says the tag’s winning bidder, William Lord. 'I'm happy I did it.'

"And who wouldn't be? The plate reads '20,' a highly coveted low Delaware license-plate number.

"The bidding was fierce. 'I got caught up in the moment,' says Dr Lord, 83, a retired dentist in Rehoboth Beach, Del. 'My father and I used to go to auctions to buy cattle, machinery. There was nothing I liked better than looking at an opponent across the way and outbidding him.'

Note: This report is locked behind paywall; there is no need to read the rest. The fad is not necessarily about what certain numbers might bring luck, but any lower numbers.