Alternative Medicine

choi

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Alternative medicine  |  Think Yourself Better; Alternative medical treatments rarely work. But the placebo effect they induce sometimes does. Economist, May 19, 2011
http://www.economist.com/node/18710090
("According to his 'Guide to Complementary and Alternative Medicine,' around 95% of the treatments he and his colleagues examined—in fields as diverse as acupuncture, herbal medicine, homeopathy and reflexology—are statistically indistinguishable from placebo treatments. In only 5% of cases was there either a clear benefit above and beyond a placebo (there is, for instance, evidence suggesting that St John’s Wort, a herbal remedy, can help with mild depression), or even just a hint that something interesting was happening to suggest that further research might be warranted")

Note:
(a) Peninsula College of Medicine and Dentistry
http://en.wikipedia.org/wiki/Peninsula_College_of_Medicine_and_Dentistry
(b) snake oil
http://en.wikipedia.org/wiki/Snake_oil
(c) pretend (adj):
"1: imaginary, make-believe <had a pretend pal with whom he talked>
2: not genuine : mock <pretend pearls>"
www.m-w.com

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