Fortune, Oct 8, 2012 (cover date)

choi

(1) The Big Bailout. As the financial system melted down in the fall of 2008, the Treasury Department gave the nation's biggest banks billions in new capital. Was it all necessary? No, says the FORMER FDIC CHIEF SHEILA BAIR in her new book. (title and upper cases in print)
http://finance.fortune.cnn.com/2012/09/20/bair-bull-horns/

Note:
(a) The summary in Table of Contents reads, "Book excerpt: The Big Bailout. During the crisis, the Treasury Department gave our biggest banks billions. It wasn't necessary, says former FDIC chief Sheila Bair."
(b) The excerpt mentions Goldman-Sachs chairman & CEO Lloyd "Blankfein, whose puckish charm and quick wit belied a reputation for tough, ifnot ruthles, business acumen."
(i) puckish (adj; First Known Use 1874):
"IMPISH, WHIMSICAL"
(ii) puck (n; First Known Use: before 12th century):
"a mischievous sprite : HOBGOBLIN"
http://www.merriam-webster.com/d ... =0&t=1349281056
  

(2) David A Kaplan, Gordon Moore's Journey; The Silicon Velley legend talks about Intel, life before venture capital, and, of course, Moore's law.
http://tech.fortune.cnn.com/2012/09/24/intel-gordon-moore/

The portion of the interview that deals with the Gordon Law, starting with the heading:

"Moore's Law, ambition, and legacy

"[Q] You came up with Moore's law at 35 for an article in a trade journal. How off the cuff was it?

"[A] I've discovered I was talking about it months before. It was amazingly predictive, not only on the rate of progress, but on the kind of products that were coming down the road. I mentioned home computers and phased-array radar. But I missed GPS.

"[Q] Did you consider the article a big deal at the time?

"[A] It was one of those throwaway trade magazines.

"[Q] And yet your obituary will mention Moore's law in the first paragraph.

"[A] That's right, and they'll probably forget I was involved with Intel.

"[Q] When will Moore's law become obsolete?

"[A] No exponential goes on forever, and we're approaching atomic dimensions. I've always said it will last two or three more generations [of chips], but the technologists have surprised me, so I guess they've still got some tricks up their sleeves." (alternation in original)

My comment: There is no need to read the rest.


(3) Verne Harnish, The Greatest Business Decisions of All Times; How Apple, Ford, Boeing, and others made radical choices that changed the course of business. Time Home Entertainment, 2012 (Fortune 500 Series; Book Excerpt).

Note:
(a) Intel:

The story says, "Intel changed that [consumers didn't know who made the parts inside a PC] in 1991. Until then, the high-tech marketing landscape had pretty much consisted of Apple's rainbow logo and IBM's Little Tramp."

(i) The Tramp (film)
http://en.wikipedia.org/wiki/The_Tramp_(film)
(1915)
(ii) For Little Tramp, see The Tramp
http://en.wikipedia.org/wiki/The_Tramp
(The Little Tramp, also known as The Tramp, was Charlie Chaplin's most memorable on-screen character, a recognized icon of world cinema most dominant during the silent film era)
(iii) IBM Personal Computer
http://en.wikipedia.org/wiki/IBM_Personal_Computer
(A) The first PC in the world is IBM 5150, introduced on Aug 12, 1981.
(B) IBM's advertising campaign, starting in 1981, lasting years and spanning several PC models, was codenamed "Little Tramp," featuring the film character. Use images.google.com to search IBM Little Tramp (no quotation marks needed) and you will find many campaign posters.

(b) Boeing:
(i) Boeing 707
http://en.wikipedia.org/wiki/Boeing_707
(table: Introduction 1958 with Pan American World Airways; Produced 1958–1979; Number built 1,010)
(ii) Boeing B-52 Stratofortress
http://en.wikipedia.org/wiki/Boeing_B-52_Stratofortress
(a long-range, subsonic, jet-powered strategic bomber; Introduction 1955; Status  Active: 85; Produced 1952–62; Number built 744; Ferry range: 10,145 mi (8,764 nmi, 16,232 km))

* range (aircraft)
http://en.wikipedia.org/wiki/Range_(aircraft)
is not radius.
(iii) Jet Age
http://en.wikipedia.org/wiki/Jet_Age
(aircraft powered by turbine engines[, replacing propeller-driven aircraft]; The de Havilland Comet was the first jet airliner to fly, the first in service in 1952 and the first to offer a trans-Atlantic jet service)

* jet engine
http://en.wikipedia.org/wiki/Jet_engine
(section 1 History: The He 178 [Aug 27, 1939; designed by Hans von Ohain and financed by Ernst Heinkel (hence He 178), both Germans] was the world's first jet plane; Austrian Anselm Franz of Junkers [1895-1969; founed by Hugo Junkers] designed an engine in 1944 as a powerplant for the world's first jet-fighter aircraft, the Messerschmitt Me 262 (and later the world's first jet-bomber aircraft, the Arado Ar 234))

That is why at the end of World War II, victors (US and Soviet Union) scrambled to entice German engineers.

The German surname Heinkel was a pet form of the personal name Heinrich.
(iv) De Havilland Comet
http://en.wikipedia.org/wiki/De_Havilland_Comet
(Developed and manufactured by de Havilland [founded by Geoffrey de Havilland; 1920-1964] at its Hatfield, Hertfordshire, United Kingdom;
Introduction 1952 with BOAC [a predecessor of British Airways]; Retired 1997; Number Built 114 (including prototypes))