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Americans Are Good at Branding

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发表于 6-3-2013 15:43:54 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
戴维·布鲁克斯, 中国想象力不及美国. 纽约时报中文网, June 1, 2013
http://cn.nytimes.com/opinion/20130601/c01brooks/

, which is translated from

David Brooks, The Romantic Advantage. New York Times, May 31, 2013 (columnist)
("In the race to be the world’s dominant economy, Americans have at least one clear advantage over the Chinese. We’re much better at branding")

Note:
(a) Ralph Lifshitz
(i) Lifshitz
http://en.wikipedia.org/wiki/Lifshitz
(Lifshitz (or Lifschitz) is a surname, which may be derived from the Polish city of Głubczyce (German: Leobschütz))
(ii) Ralph Lauren
http://en.wikipedia.org/wiki/Ralph_Lauren
(born Ralph Lifshitz [in] 1939 in New York City; section 1 Early life and education)

(b) "Think of the young Stephen Gordon pining for the graciousness of the Adirondack lodges and creating Restoration Hardware."

Restoration Hardware
en.wikipedia.org/wiki/Restoration_Hardware

(c) "The person who probably has had the most influence on the feel of contemporary American capitalism, for example, is the aptly named Stewart Brand. He was the hippie, you will recall, who created the Whole Earth Catalog. * * * Brand himself created the term personal computer [a]s early as 1972"

Stewart Brand
en.wikipedia.org/wiki/Stewart_Brand

(d) "The people who do this [branding] tend to embrace commerce even while they have a moral problem with it — former hippies in the Bay Area, luxury artistes in Italy and France or communitarian semi-socialists in Scandinavia."
(i) artiste (n; French)
www.merriam-webster.com/dictionary/artiste
(ii) communitarian (adj)
http://www.merriam-webster.com/dictionary/communitarian
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