(3) Katarina Gustafsson with Adam Ewing, A Brooklyn Beer With a Swedish Accent.
http://www.businessweek.com/arti ... e-brewery-in-sweden
Quote:
"The state liquor store chain, Systembolaget, which controls all beer sales via its monopoly, last year offered 3,290 types of brew in its 422 shops.
"Sweden is the second-biggest export destination for American craft beer, after Canada, according to the Brewers Association, the US craft brewers’ trade group.
"Part of the reason for Brooklyn Brewery’s success in Sweden, a country the size of California [2010 census: 37 million] with a population of 9 million, is its partnership with Carlsberg, the market leader. Carlsberg started importing Brooklyn’s brews in 2006.
Note:
(a) summary underneath the title in print: The Scandinavian nation is Brooklyn’s No 2 market [behind US]
(b) "When visitors get carded during weekend tours at the Brooklyn Brewery in New York’s trendy borough, the company says the most common form of identification isn’t a local driver’s license. It’s a Swedish passport."
(i) card (vt): "to ask for identification (as in a bar) <we all got carded>"
http://www.merriam-webster.com/dictionary/card
(ii) Brooklyn Brewery
http://en.wikipedia.org/wiki/Brooklyn_Brewery
(started in 1987 by Steve Hindy and Tom Potter)
Quote: "Originally all their beer was brewed by contract by Matt Brewing Company [in Utica, New York], and the pair started their own distribution company and personally transported and marketed their beer to bars and retailers around New York City. In 1996, they acquired a former matzo factory in Williamsburg, Brooklyn, and converted it into a functional brewery.
(c) "In January the company will start producing beer and open a restaurant in an old light-bulb factory in Stockholm. The beermaker * * * claims to export more beer than any other American craft brewer. While it could just keep doing that, the new plant gives the company a priceless asset: local street cred"
The "cred" is "credential" for sgort.
(d) "wheat in Russian Standard vodka has a story"
Russian Standard (vodka)
http://en.wikipedia.org/wiki/Russian_Standard_(vodka)
(The brand was introduced as the "Russian Standard" vodka in 1998 by the Russian Standard company of Roustam Tariko [founder, 1962- ]; using winter wheat--not a potato based vodka)
(e) "It’s [Brooklyn Brewery has] teamed up with the Swedish unit of brewing giant Carlsberg Group,
Stockholm-based holding company D Carnegie, and a few private investors to create the New Carnegie Brewery, with an annual capacity of 1 million liters (264,172 gallons). Carnegie Porter, available since 1836 [by D Carnegie & Co AB]and now made by Carlsberg, was originally brewed by Carnegie and is Sweden’s oldest trademark still in use. Brooklyn brand beers sold in Sweden will still be made in the US, while the new brewery will develop fresh recipes [ie, new flavors of beer, which may be sold under the label of New Carnegie] in collaboration with the American operation."
(i) Carlsberg Group
http://en.wikipedia.org/wiki/Carlsberg_Group
("founded in 1847 by JC Jacobsen after the name of his son Carl. The headquarters are in Copenhagen, Denmark"/ brews Carnegie Porter, a 5.5% abv [alcohol by volume] Baltic porter, in its brewery in Sweden)
(ii) For "D Carnegie," see Carnegie Investment Bank
http://en.wikipedia.org/wiki/Carnegie_Investment_Bank
(Headquarters Stockholm, Sweden; established as a trading company in 1803 when David Carnegie, Sr, a Scotsman, founded D Carnegie & Co AB; soon "had considerable interests in brewing and sugar production, which "in 1907 * * * were divested" [Carnegie has since been in banking and asset management])
(f) "Channeling Williamsburg has struck a chord with Sweden’s own trendsters. Says 31-year-old ad executive Oscar Trollheden, while quaffing a pint of Brooklyn Lager in Stockholm: 'Swedes love New York and think Brooklyn is a cool place.'”
(i) channel (vt):
"emulate or seem to be inspired by <Meg Ryan plays Avery as if she’s channeling Nicole Kidman>"
http://oxforddictionaries.com/us ... can_english/channel
(ii) quaff (v; origin unknown)
http://www.merriam-webster.com/dictionary/quaff
(iii) Williamsburg, Brooklyn
http://en.wikipedia.org/wiki/Williamsburg,_Brooklyn
("In 1802, real estate speculator Richard M Woodhull acquired 13 acres (53,000 m²) * * * He had Colonel Jonathan Williams, a US Engineer, survey the property, and named it Williamsburgh (with an h at the end) in his honor")
(iv) Brooklyn
http://en.wikipedia.org/wiki/Brooklyn
("was an independent city until January 1, 1898 when * * * Brooklyn was consolidated with the other boroughs to form the modern 'City of New York'"/ "named for Breukelen [a town that means broken or fractured land] in the province of Utrecht in the Netherlands, was authorized by the Dutch West India Company in 1646 * * * Over time, the name evolved from Breuckelen, to Brockland, to Brocklin, to Brookline, to Brookland and eventually, to Brooklyn")
* Compare Brookline, Massachusetts
http://en.wikipedia.org/wiki/Brookline,_Massachusetts
(section 1 Etymology, and footnote 2)
In short, Muddy River served as the brook that formed the boundary/ line.
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