Educated Guess About Medical Recruits

choi

Joseph Walker, Data Mining to Recruit Sick People. Wall Street Journal, Dec 17, 2013.
online.wsj.com/news/articles/SB20001424052702303722104579240140554518458

My comment:
(a) Only read paragraph 1 and view the graphic.
(b) Well, the online version does not include the graphic.

"Pieced Together l A sampling of variables used to find patients for an obesity-drug study.

MORE LIKELY
[A] TV HABITS
People With large cable-television packages are less likely to be active and tend to be overweight.

[B] WEB SHOPPING
People who are obese often purchase their clothes online because they require specialize sizes.

[C] MINIVAN
People without children who own a minivan may be too large to fit in a smaller vehicle.


[ii] LESS LIKELY
[A] PET OWNERSHIP
People who own a dog are more likely to be active, as a dog requires frequent walks.

[B] VACATIONS
People who take ski trips or other active vacations are less likely to be obese.

[C] HIGH INCOME
The more disposable income people have, the less likely they are to be obese because the can afford to join a gym or buy healthy food.

Source: Blue Chip Marketing Worldwide"