Katarina Gustafsson, Who Ya Gonna Call? Lego Dials Fans.
www.businessweek.com/articles/20 ... its-way-to-new-toys
My comment:
(a) summary underneath the title in print: Crowdsourcing helps the toymaker strengthen ties to customers
(b) Read only the first two paragraphs and view the graphic.
(c) "With the help of the Internet and social media, crowdsourcing lets companies from McDonald’s to Samsung Electronics tap customers’ knowledge and experience to create new products. Lego has run its program since 2008 with Cuusoo System, a Japanese crowdsourcing company. * * * The Lego Cuusoo site—roughly “my Lego wish” in Japanese—helps the company develop ideas its 180 designers might not come up with on their own.
(i) Cuusoo System
cuusoo.com
, whose page includes
lego.cuusoo.com
(d) The "cuusoo" is derived from
(i) kūsō 空想 【くうそう】 (n,v): "daydream; fantasy; fancy; vision <彼は空想の世界に生きている。He lives in a world of fantasy>"
(ii) 空想的社会改良家 【くうそうてきしゃかいかいりょうか】 (n): "utopian"
(e) Masashi TOGAMI 砥上 将志
(i) togami 砥上 【とがみ】(surname)
(ii) to 砥 【と】(n): "millstone, grindstone, whetstone"
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