High-End and Luxury Goods

choi

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Two reports in chronological order:

(1) Patti Waldmeir, Levi’s launches new brand in China. Financial Times,
Aug. 18, 2010.
http://www.ftchinese.com/story/001034180/en/?print=y

Quote:

"'Chinese consumers complain that their hips are narrower, their bottoms are
smaller and their legs shorter [than the average American jeans],' said
Shaun Rein of China Market Research in Shanghai.

"Chinese consumers love both luxury brands and bargains. Analysts say that
the ground between cheap and luxurious can be hard for Western retailers to
till.

My comment: It seems that Chinese consumers are of two tiers: uber-rich and
the huddled mass, with few of middle class in between.

(2) 中国奢侈品市场迅速壮大. VOA Chinese, Aug. 25, 2010.
http://www.voanews.com/chinese/news/20100823-China-Luxury-101316554.html

, which is translated from

Mil Arcega, Chinese Buying More Luxury Goods.
http://www.voanews.com/english/news/asia/Chinese-Buying-More-Luxury-Goods-101030839.html
("last year Chinese consumers spent $9.4 billion on luxury goods, surpassing
the U.S. to become the second biggest luxury market after Japan")


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