Bloomberg BusinessWeek, May 25, 2015 (I)

choi

Mark Glassman, Drinks[:] The World’s Top 10 Beers.
www.bloomberg.com/news/articles/ ... orld-s-top-10-beers

Note:
(a) InBev
en.wikipedia.org/wiki/InBev
(in 2008 acquired Anheuser-Busch for $52 billion to establish Anheuser-Busch InBev (abbreviated AB InBev); section 1 History: The Belgium-based Interbrew was formed in 1987)

(b) Heritage. Stella Artois, undated.
www.stellaartois.com/en_us/our-brand/heritage.html

choi

(c) In (b), this is said: “The symbol of the Den Hoorn Brewery is proudly displayed in Stella Artois' cartouche to this day.”
(i)
(A) cartouche (n; ultimately from Italian carta): "an oval or oblong figure (as on ancient Egyptian monuments) enclosing a sovereign's name"
www.merriam-webster.com/dictionary/cartouche
* carta (noun feminine in the following two languages):
“Italian (from Latin charta, from Ancient Greek khártēs papyrus, paper): “1: paper (the material), 2: map, 3: menu;
Latin: 1: papyrus (sheet of), 2: letter [sent by mail for example; not a letter in an alphabet]"
en.wiktionary.org/wiki/carta
* Thus King John’s Carta Magna is “Latin for ‘Great Charter,’ literally ‘Great Paper.’"
Magna Carta. New World Encyclopedia, undated.
www.newworldencyclopedia.org/entry/Magna_Carta
* Norma Goldman and Jacob E. Nyenhuis, Latin Via Ovid; A first course. 2nd ed. Wayne State University Press, 1982, at page 7 and n 8
books.google.com/books?id=fORWW12AoTAC&pg=PA7&lpg=PA7&dq=latin+charta+carta&source=bl&ots=1jMCRpAY76&sig=HAI10srlXUiN6wWgwIUUfJ0exV4&hl=en&sa=X&ei=3jFiVcOeMMi1ggSw_4GAAQ&ved=0CCoQ6AEwAjgK#v=onepage&q=latin charta carta&f=false
(The Romans did not use the word charta (carta)8 for map or chart. Instead they used tabula, which originally meant plank of wood or board, but later was extended to include any purpose for which the board was subsequently used: a table or a tablet on which writing was put * * * [footnote] 8 Classical Latin charta developed into late Latin carta")
(B) cartouche (disambiguation)
en.wikipedia.org/wiki/Cartouche_(disambiguation)
(A cartouche is an oblong Egyptian hieroglyphs enclosure. Cartouche may also refer to: "Cartouche (design), a scrolling frame device")
(ii) “symbol of the Den Hoorn Brewery”?
(A) Stella Artois
en.wikipedia.org/wiki/Stella_Artois
("In 1708, Sebastien Artois became head brewer at the Den Horen brewery in Leuven, giving his name to it [brewery] in 1717. In 1926, Stella Artois [the beer] was launched as a festive beer, named after the Christmas star. * * * The design [of bottle label] incorporates the horn symbol of the Den Horen brewery and the date 1366. * * * The name Stella Artois is held within a ‘cartouche’ which was influenced by the style of Belgian architecture in Leuven")

The cartouche is displayed in the upper right corner of the Web page: red background with “STELLA ARTOIS” framed.
(B) The first beer brewery in Leuven is “Brouwerij Artois” everywhere in the Web. But it can not possibly the original name of the brewery--because the Wiki page in (c)(ii)(A) said Mr Sebastien Artois came to associate with the brewery in 1708.
(C) Dutch English dictionary
* The word “den”--equivalent to English definite article “the”--is archaic Dutch declension
en.wikipedia.org/wiki/Archaic_Dutch_declension
(section 2.1 Definite article)
, not found in Modern Dutch. Compare Dutch grammar
en.wikipedia.org/wiki/Dutch_grammar
(section 4 Articles)
* horen (also hoorn) (n): “horn”
en.bab.la/dictionary/dutch-english/horen
* Brouwerij (noun feminine): "brewery"
en.wiktionary.org/wiki/brouwerij
(iii) The last name came from Artois
en.wikipedia.org/wiki/Artois
("occupies the interior of the Pas-de-Calais département," France)

I fail to find the origin and meaning of the place name Artois.

(d) Regarding the history of current/modern brewery name “Brouwerij Artois.”

Bill Yenne, Beer; The ultimate world tour. New York: Race Point Publishing, at page 120
books.google.com/books?id=qTb_AwAAQBAJ&pg=PA120&lpg=PA120&dq=Brouwerij+Artois+founder&source=bl&ots=rkF75VUuET&sig=R0CQBe9GaduvWr2vASAxsMeGAds&hl=en&sa=X&ei=PhZiVYGiF4aegwTe6YKYBA&ved=0CD4Q6AEwBg#v=onepage&q=Brouwerij Artois founder&f=false
(“The Belgian point was Interbrew, formed in 1988 through a merger of Belgium's two largest brewery, Brouwerij Artois (famous for its Stella Artois lager) in Leuven and Piedboeuf in Jupille (famous for its Jupiler lager). * * * Of the original Belgian components, the Jupiler Brewery was founded by the Piedboeuf family in 1853. * * * The Artois Brewery dates to the House of Den Horen, an inn in Leuven which first brewed its own beer in 1366 * * * Den Horen had many owners before Sebastian Artois bought it in 1717. He had been an apprentice there, earning the title of master brewer in 1708. Stella Artois (Star of Artois) was named after the Christmas star and was a 'special occasion' beer launched in 1926")