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Bloomberg BusinessWeek, February 6, 2017 (I)

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发表于 2-4-2017 12:55:47 | 只看该作者 回帖奖励 |正序浏览 |阅读模式
(1) David Welch with Yan Zhang, Where Cadillac Is Still Prized.
https://www.bloomberg.com/news/a ... ac-is-huge-in-china

Quote: "Aggressive advertising and a hot new entry, the XT5 sport utility vehicle, helped Cadillac push past Lexus to become China's No 4 luxury car brand last year, as annual sales jumped 46 percent, to 116,000. While German luxury brands, led by Volkswagen's Audi, have 75 percent of China’s market for upscale vehicles, challengers such as Cadillac, Lexus, and Jaguar Land

Note:
(a) summary underneath the title in print: The once-dominant luxury car, fading at home, finds fans in China
(b) This "Yan Zhang" may be the former assistant 张岩 with New York Times.
(c) John Stoll, In a first, more Cadillacs sold in China than US. MarketWatch, Feb 2, 2017
("It is likely the first time Cadillac's US unit was outsold in another market")
(d) The "75 percent" is market share of German brands combined: "German luxury makers, BMW, Porsche Audi and Mercedes * * * control 75 percent of China's premium vehicle market."
Michael J Dunne, In China, American Brands Cadillac, Jeep, Buick And Lincoln Score Best Year Ever. Forbes, Jan 28, 2017 (blog).

And I assume the top three best-selling makes of luxury cars in China are these three, but not in that order.

(2) Carol Hymowitz and Lauren Coleman-Lochner with Rachel Chang, A Skin-Care Ad Tackles Social Taboos in China. (video)
https://www.bloomberg.com/news/a ... ial-taboos-in-china

Quote:

"A Procter & Gamble marketing campaign [four-minute advertorial: '她最后去了相亲角'] aims to remove this stigma [sheng nu] while promoting products such as its $179 Facial Treatment Essence and $225 GenOptics drops for age spots, both included in its pricey SK-II skin-care line. The campaign features women who've chosen to pursue their dreams instead of being pressured into marrying for the sake of it. It's helped increase sales of SK-II [no Chinese name] in China more than 50 percent over the past nine months

"The centerpiece of the campaign is the sheng nu video, which has been watched 46 million times on YouTube and elsewhere. In it, the weepy young daughter and other women talk about the pressures they face to wed. The women and their parents are shown visiting a so-called marriage market in an urban park where parents post ads seeking mates for their children—then the women show their parents their own ads, stating their desire to remain single until they find a spouse they love.

Note: summary underneath the title in print: P&G's facial cream ad targets single women past their mid-20s

(3) Paul Barrett and David Voreacos, Give Me [c]Your Tired[c] CHRISTIANS, Your Poor NOT TOO POOR, Your [c]Huddled[c] EXTREMELY VETTED Masses Yearning to [c]Breathe Free[c] ASSIMILATE, The Wretched Refuse of Your Teeming Shore (BUT NOT FOR FOUR MONTHS). Send These, the [c]Homeless[c] NON-SYRIANS, Tempest-Tost to Me, I [c]Lift My Lamp[c] OWN THE HOTEL Beside the Golden Door!

Note:
(a) summary underneath the title in print: Trump's immigration order is being challenged on the grounds of religious discrimination
(b) The New Colossus
https://en.wikipedia.org/wiki/The_New_Colossus
(a sonnet that American poet Emma Lazarus (1849–1887) wrote in 1883)
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