Yum Brand in China

choi

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William Mellor, Local menu, managers are KFC's secret in China. Washington Post, Feb 12, 2011.
http://www.washingtonpost.com/wp-dyn/content/article/2011/02/12/AR2011021202412.html

Quote:

"In 2010, Yum expected to make 36 percent of an estimated $2 billion operating profit from 3,700 restaurants in China - eclipsing for the first time its total earnings from the 19,000 Taco Bell, Pizza Hut, KFC, Long John Silver's and A&W restaurants it owns in the United States.

"It [Yum] now has a 40 percent market share among fast-food chains, compared with 16 percent for McDonald's, according to Euromonitor International, a market research firm.

"'Yum has become the most successful foreign company in China,' says James McGregor

"An even more important decision was to entrust management of the China business to ethnic Chinese from Taiwan, Liu says.


Note:
(a) Long John Silver's
http://en.wikipedia.org/wiki/Long_John_Silver%27s
(Founded 1969)

* Long John Silver
http://en.wikipedia.org/wiki/Long_John_Silver
(b) East Dawning 东方既白
http://www.dfjb.com.cn/
(c) Dragon Twister 老北京鸡肉卷
http://www.5ikfc.com/kfc/menu/Meal/DragonTwister
(d) escargot (n; French snail): "a snail prepared for use as food"   www.m-w.com

http://en.wikipedia.org/wiki/Escargot
(e) Jishuitan subway station 积水潭 站
(f) Sam(uel) Su 蘇敬軾
(g) Dicos 德克士 餐厅
www.dicos.com.cn
(h) Yonghe King 永和大王
www.yonghe.com.cn/
(i) Hongzhuangyuan 北京市新宏状元餐饮管理有限公司
www.hongzhuangyuan.com
--

choi

本文通过一路BBS站telnet客户端发布


William Mellor, Local menu, managers are KFC's secret in China. Washington Post, Feb 12, 2011.
http://www.washingtonpost.com/wp-dyn/content/article/2011/02/12/AR2011021202412.html

Quote:

"In 2010, Yum expected to make 36 percent of an estimated $2 billion operating profit from 3,700 restaurants in China - eclipsing for the first time its total earnings from the 19,000 Taco Bell, Pizza Hut, KFC, Long John Silver's and A&W restaurants it owns in the United States.

"It [Yum] now has a 40 percent market share among fast-food chains, compared with 16 percent for McDonald's, according to Euromonitor International, a market research firm.

"'Yum has become the most successful foreign company in China,' says James McGregor

"An even more important decision was to entrust management of the China business to ethnic Chinese from Taiwan, Liu says.


Note:
(a) Long John Silver's
http://en.wikipedia.org/wiki/Long_John_Silver%27s
(Founded 1969)

* Long John Silver
http://en.wikipedia.org/wiki/Long_John_Silver
(b) East Dawning 东方既白
http://www.dfjb.com.cn/
(c) Dragon Twister 老北京鸡肉卷
http://www.5ikfc.com/kfc/menu/Meal/DragonTwister
(d) escargot (n; French snail): "a snail prepared for use as food"   www.m-w.com

http://en.wikipedia.org/wiki/Escargot
(e) Jishuitan subway station 积水潭 站
(f) Sam(uel) Su 蘇敬軾
(g) Dicos 德克士 餐厅
www.dicos.com.cn
(h) Yonghe King 永和大王
www.yonghe.com.cn/
(i) Hongzhuangyuan 北京市新宏状元餐饮管理有限公司
www.hongzhuangyuan.com
--