Netflix as a Startup

choi

Marc Levinson, Streaming Ahead; Netflix co-founder Marc Randolph looks back on the early days of one of the most successful tech startups ever. Wall Street Journal, Sept 23, 2019
https://www.wsj.com/articles/tha ... g-ahead-11569183960
(book review on Marc Randolph, That Will Never Work; The birth of Netflix and the amazing life of an idea. Little, Brown, 2019)

Note:
(a) The title of the book review (Streaming Ahead) is a wordplay on phrases "steaming ahead" or "full steam ahead” (steam as a noun in the latter).
(b)
(i) Marc Randolph
https://en.wikipedia.org/wiki/Marc_Randolph
(1958- ; was born in Chappaqua, New York ('Since the late 1990s, former President Bill Clinton and former Secretary of State Hillary Clinton have lived there' [from which Hilary Clinton was elected US senator (2001-2009): Wikipedia for 'Chappaqua, New York') )
(ii) Reed Hastings
https://en.wikipedia.org/wiki/Reed_Hastings
(born as Wilmot Reed Hastings Jr; 1960- ; "was born in Boston, Massachusetts, the son of Joan Amory (Loomis) and Wilmot Reed Hastings")
(A) Not to be confused with armory (noun), Amory was her middle name (I use the past tense, assuming she is dead).
https://en.wikipedia.org/wiki/Amory_(name)
(B) Loomis was her maiden name: "name from a lost place near Bury in Lancashire, recorded in the Middle Ages as Lumhalghs, and apparently named with the Old English elements lumm pool + halh nook, recess." Dictionary of American Fanily Names, by Oxford University Press.
(C) Battle of Hastings
https://en.wikipedia.org/wiki/Battle_of_Hastings
(Oct 14, 1066l took place approximately 7 miles (11 kilometres) northwest of Hastings, close to the present-day town of Battle, East Sussex

(c) "In early 1997, Messrs Randolph and Hastings had worked together at Pure Atria, a Silicon Valley software company run by Mr Hastings, who at the time was completing a merger that was about to make both of them redundant."
(i) Pure Software
https://en.wikipedia.org/wiki/Pure_Software
("Pure Software was founded in October 1991 by Reed Hastings [and others] * * * In August 1996, Pure Software merged with Atria to form Pure Atria Corporation. Later in August 1997, Rational Software acquired Pure Atria, giving Hastings the capital to start Netflix")
(ii) Bloomberg "Company Profile" says Pure Atria Corp was based in City of Sunnyvale, Santa Clara County, California.
(iii) The English noun atrium (whose plural form can be atria or atriums) comes directly from Latin noun neuter atrium (plural: atria)
https://en.wiktionary.org/wiki/atrium#Latin

(d) DVD
https://en.wikipedia.org/wiki/DVD (section 1 Etymology: initially named digital video disc; table: Released   Dates varied by countries, with Mar 24, 1979 in US)
(e) Netflix is shortened from Netflicks.

flick (n): "As slang for 'film,' it is first attested 1926, a back-formation from flicker (v), from their flickering appearance"
https://www.etymonline.com/word/flick