(4) Lauren Etter, Ben Elgin and Ellen Huet, Move Fast and Vape Things. (one of the feature stories)
https://www.bloomberg.com/news/f ... en-vaping-escalates
the first 2 1/2 paragraphs:
"In 2004, Stanford grad students Adam Bowen and James Monsees set out to reinvent the tobacco industry. In 2015 their company, Juul Labs Inc, began selling e-cigarettes and flavored nicotine pods that were twice as potent as many competing vape rigs. By the following winter, 'Juuling' was a verb. The two men, former smokers, said their goal was to save millions of lives a year by helping smokers switch. “Fifty years from now, nobody’s going to be smoking cigarettes,” Bowen said in a promotional video. 'They're going to look back and think, Oh, my God, I can't believe people used to do that.'
"He may be right, but the question today is what happens to Juul. It's facing investigations by the US Food and Drug Administration and the Federal Trade Commission, a congressional inquiry, dozens of lawsuits, and, reportedly, a criminal probe by the Department of Justice. San Francisco has banned the sale and distribution of e-cigs. On Oct. 7, Kroger Co announced it would stop selling them, joining Walmart Inc. and other retailers. Regulators are investigating whether Juul illegally marketed its products as healthier than cigarettes, and to minors.
"Juul's USB-drive-looking vaporizers and sweetened flavors, with names like mango, cucumber, and creme, may well help longtime smokers give up a cancer-causing habit. But they've also attracted millions of nonsmokers, including * * * a lot of kids. * * *
Note:
(a) summary underneath the title in print: Juul's wildly successful, very silicon valley [sic] business has a serious bug
(b) There is no need to read the rest, as the story about Juul is still developing.
(c) There is a sidebar to the feature story:
Shelly Banjo with Ellen Huet and Aki Ito, A JUUL Pod architect Says Her New Stuff Is Better.
https://www.bloomberg.com/news/a ... hina-to-vape-better
(Chenyue "Xing 邢晨悦, a former top scientist at Juul, says she started Myst Labs 喜雾 to correct the vaping industry's mistakes. Myst's first target is the world's biggest smoker nation, China, where Xing and her co-founders grew up. * * * When recruiter from Juul's original corporate parent cold-called Xung in 2013, she was working for a pharmaceutical company to develop inhalable drugs to treat migraines and other diseases. [She was fired.] A lifelong nonsmoker, she says she signed on to help create an alternative to cigarettes that was more effective than nicotine patches")
Print and the online version are quite similar. The quotation above is from print.
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