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Nestlé in China

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楼主
发表于 4-7-2011 07:23:01 | 只看该作者 回帖奖励 |正序浏览 |阅读模式
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Louise Lucas, A Market for Local Sourcing; For milk producers in China, managing the supply chain can mean helping farmers do their job better--or buying a farm.
http://www.ft.com/cms/s/0/82631ce4-6086-11e0-9fcb-00144feab49a.html

(1) Excerpt in the window of print: 'Whatever we reduce in input costs is success for me because it takes pressure off the farmer and he grows faster'

(2) Quote:

"China presents particular logistical challenges. Scale is one: farms mostly tend to be small, a legacy of the communist policy of parcelling out little-but-equal plots. Farming skills and technology are often outdated. * * * The world’s biggest food group [Nestlé] realised that the combination of small farms and dubious safety was a toxic one, and set about creating its own supply chain. * * * That control sees milk pass from udder to factory in a matter of hours, virtually all under the eye of the multinational.

"farms with fewer than 20 cows accounted for 57 per cent of Chinese milk production in 2008, according to Citigroup. Large-scale farms, with more than 1,000 cows, supply just 7 per cent of the total, compared with nearly half in the US. The fragmented nature of Chinese small dairy farms explains Nestlé’s milk collection stations

(3) Note:
(a) "The Company was founded in 1866 by Henri Nestlé in Vevey, Switzerland, where our headquarters are still located today."
About us. Nestlé website.

(i) History
http://www.nestle.com/AboutUs/History/Pages/History.aspx

Quote:

A trained pharmacist "Henri Nestlé's search for a healthy, economical alternative to breastfeeding for mothers who could not feed their infants at the breast.

"Henri Nestlé also showed early understanding of the power of branding. He had adopted his own coat of arms as a trademark; in his German dialect, Nestlé means 'little nest'.

"In 1875 Vevey resident Daniel Peter figured out how to combine milk and cocoa powder to create milk chocolate. Peter, a friend and neighbor of Henri Nestlé, started a company that quickly became the world's leading maker of chocolate and later merged with Nestlé.

(ii) Vevey
http://en.wikipedia.org/wiki/Vevey
(a town in Switzerland; on the north shore of Lake Geneva, not far from Lausanne; part of the French-speaking area of Switzerland)

(b) Shuangcheng 黑龙江省哈尔滨市 双城市
(c) conurbation (n; com- + Latin urb-, city; First Known Use: 1915):
"an aggregation or continuous network of urban communities"
(d) belt and braces
http://www.phrases.org.uk/meanings/61250.html

(i)  brace (n): "plural : SUSPENDERS"

Both definitions are from www.m-w.com.
(ii) suspenders
http://en.wikipedia.org/wiki/Suspenders
(Suspenders (American English) or braces (British English) are fabric or leather straps worn over the shoulders to hold up trousers)

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沙发
 楼主| 发表于 4-7-2011 07:23:01 | 只看该作者

Nestlé in China

本文通过一路BBS站telnet客户端发布

Louise Lucas, A Market for Local Sourcing; For milk producers in China, managing the supply chain can mean helping farmers do their job better--or buying a farm.
http://www.ft.com/cms/s/0/82631ce4-6086-11e0-9fcb-00144feab49a.html

(1) Excerpt in the window of print: 'Whatever we reduce in input costs is success for me because it takes pressure off the farmer and he grows faster'

(2) Quote:

"China presents particular logistical challenges. Scale is one: farms mostly tend to be small, a legacy of the communist policy of parcelling out little-but-equal plots. Farming skills and technology are often outdated. * * * The world’s biggest food group [Nestlé] realised that the combination of small farms and dubious safety was a toxic one, and set about creating its own supply chain. * * * That control sees milk pass from udder to factory in a matter of hours, virtually all under the eye of the multinational.

"farms with fewer than 20 cows accounted for 57 per cent of Chinese milk production in 2008, according to Citigroup. Large-scale farms, with more than 1,000 cows, supply just 7 per cent of the total, compared with nearly half in the US. The fragmented nature of Chinese small dairy farms explains Nestlé’s milk collection stations

(3) Note:
(a) "The Company was founded in 1866 by Henri Nestlé in Vevey, Switzerland, where our headquarters are still located today."
About us. Nestlé website.

(i) History
http://www.nestle.com/AboutUs/History/Pages/History.aspx

Quote:

A trained pharmacist "Henri Nestlé's search for a healthy, economical alternative to breastfeeding for mothers who could not feed their infants at the breast.

"Henri Nestlé also showed early understanding of the power of branding. He had adopted his own coat of arms as a trademark; in his German dialect, Nestlé means 'little nest'.

"In 1875 Vevey resident Daniel Peter figured out how to combine milk and cocoa powder to create milk chocolate. Peter, a friend and neighbor of Henri Nestlé, started a company that quickly became the world's leading maker of chocolate and later merged with Nestlé.

(ii) Vevey
http://en.wikipedia.org/wiki/Vevey
(a town in Switzerland; on the north shore of Lake Geneva, not far from Lausanne; part of the French-speaking area of Switzerland)

(b) Shuangcheng 黑龙江省哈尔滨市 双城市
(c) conurbation (n; com- + Latin urb-, city; First Known Use: 1915):
"an aggregation or continuous network of urban communities"
(d) belt and braces
http://www.phrases.org.uk/meanings/61250.html

(i)  brace (n): "plural : SUSPENDERS"

Both definitions are from www.m-w.com.
(ii) suspenders
http://en.wikipedia.org/wiki/Suspenders
(Suspenders (American English) or braces (British English) are fabric or leather straps worn over the shoulders to hold up trousers)

--
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