Shoppers' Adrenaline Rush Upon Seeing 'Sale'

choi

Stephanie Clifford and Catherine Rampell, Sometimes, We Want Prices to Fool Us. New York Times, Apr 14, 2013 (in Sunday Business section).
http://www.nytimes.com/2013/04/1 ... per-psychology.html

My comment: Please read the first five paragraphs only.