A New Chinese Restaurant in Manhattan with Unconventional Rice Cooking

choi

Ligaya Mishan, Zing's Focuses on a Different Side of Rice; A new restaurant updates a Chinatown classic. New York Times, Jan 13, 2016 (a column called "Hungry City).
http://www.nytimes.com/2016/01/1 ... east-side.html?_r=0

Note:
(a) Neither the restaurant "Zing’s Awesome Rice" nor the owner displays Chinese names.  

Why Our Rice Is Awesome. Zing’s Awesome Rice, undated
www.zingsawesomerice.com/why-awesome.html

the first three paragraphs:

"Premium Rice: We are extremely selective about the rice we use: we have tested over 20 varieties and chosen the three winners -- premium medium-grain sushi white rice, brown rice, and purple rice-for their supreme taste, texture, nutrition value and ability to sustain searing.

"Marinated: We marinate our rice like steak houses marinate their steaks.  Thus, each kernel is already flavored even before it meets our secret sauce.

"Olive Oil: We sear our rice with heart-healthy olive oil.

(b) "The chef and owner, Haijing Bai, known as Zing [her first name], calls it seared rice. She grew up in Beijing and holds a law degree from Cornell, along with an MBA from Hawaii Pacific University. (Nostalgia recently inspired a 'Hawaiian surfer special' featuring Spam.) Until last June, she practiced as a lawyer, before giving in to friends who kept asking at her dinner parties when she was going to open a restaurant."
(i) Zing BAI, Facebool, undated
https://www.facebook.com/people/Zing-Bai/100009885692435
(ii) Hawaii Pacific University
https://en.wikipedia.org/wiki/Hawaii_Pacific_University
(HPU); private; at Honolulu; founded in 1965 as Hawaiʻi Pacific College by Paul CT Loo, Eureka Forbes, Elizabeth W Kellerman, and Reverend Edmond Walker)
(iii) Spam musubi
https://en.wikipedia.org/wiki/Spam_musubi

* The musubi is a noun, whose verb counterpart is musubu.

Japanese English dictionary:
* musubu 結ぶ 【むすぶ】 (v): "to tie; to bind; to link"