Nissan Takes Measure to Lift Sales in China

choi

Colum Murray, Nissan Stresses Its Chinese Ties to Battle Boycott of Japanese automobile. Wall Street Journal, Nov 26, 2012 (day in print).
http://online.wsj.com/article/SB ... 36633203174200.html

Quote:

(a) Dongguan, Guangdong's "local resident Wu Tao, 33, who exports beach umbrellas for a living, isn't scared. 'Sometimes my friends questioned why I want a Japanese car, but if the car is good quality that's all that matters,' he said.

(b) "The company [Nissan] recently launched a safety assurance program whereby any cost arising from damage or injury as a result of anti-Japan sentiment is paid for by Dongfeng Nissan. During the recent tensions, 'several hundred vehicles' were damaged by mobs, according to Mr [Hideki] Kimata[, a senior vice president of the sales and marketing division at the joint venture with Dongfeng Motor Co]. Nissan didn't disclose how much it paid in repairs and compensation to the customers who were affected. The company also pledges to replace a vehicle within seven days in the event of a quality defect.

"Dongfeng Nissan will also stress its Chineseness by emphasizing in its marketing its contribution to China—for example, more than 90% of its cars used locally made components.

Note: Hideki KIMATA  木俣 秀树
* mata 股; 胯; 叉; 俣 【また】 (n): "crotch; groin; thigh"
Jim Breen'd online Japanese dictionary
* Both Kanji characters  木 and 树 share the name Japanese pronunciation (there is Chinese pronunciation in addition).