High-Tech Sports Goggles

choi

Matt Richtel, High-Tech Sports Goggles: Vital Data, or Too Much Information?  Advanced displays giving speed, altitude and heart rate. New York Times, Apr 22, 2013
http://www.nytimes.com/2013/04/2 ... ch-information.html
("The goggles are tributes to miniaturization, equipped with global positioning technology and wireless Bluetooth to stream calls and music from phones. They can even be configured to show videos that are being shot in real time from a camera attached to the top of the lens or embedded in it")

Note:
(a) Oakley, Inc
http://en.wikipedia.org/wiki/Oakley,_Inc.
(section 1 History)

, which is headquartered at
Foothill Ranch, Lake Forest, California
http://en.wikipedia.org/wiki/Foothill_Ranch,_Lake_Forest,_California
(a census-designated place in City of Lake Forest, Orange County)

(b) Zeal HD Camera Goggle. Zeal Optics, undated.
http://www.zealhd.com/
(c) The report quotes Professor David Strayer as saying, " you’re going to miss a mogul or hit somebody."
(i) mogul (n; German dialect (Viennese) mugl small hill; First Known Use 1959):
"a bump in a ski run"
http://www.merriam-webster.com/dictionary/mogul

Note: The word "mogul" has other meanings, from a different root.
(ii) What is a "mogul" in skiing?

mogul skiing
http://en.wikipedia.org/wiki/Mogul_skiing

(d)
(i) The report has this to say about a company called 4iiii (I can't find the origin of the name), and its product.

"Kip Fyfe, the chief executive of 4iiii, which is based near Calgary [talks.] The technology looks a bit like a telephone headset, but it clips to the side of any pair of glasses, with a narrow boom arm that extends beneath the right lens. The arm has seven LED lights visible in the bottom of the lens. The lights change as a wearer’s performance changes, providing feedback about heart rate, cadence and speed.

(ii) Sportiiis; Your ultimate performance coach. 4iiii Innovations, Inc, undated.
http://4iiii.com/product-sportiiiis/