(6) Venessa Wong and Susan Berfield, For Starbucks, Coffee Is So 1990s.
www.businessweek.com/articles/20 ... r-its-teavana-chain
Note:
(a) summary underneath the title in print: After popularizing café culture in the US, it's time for tea
(b)
(i) About Teavana. Teavana, undated
www.teavana.com/about-us
(“As our name implies, Teavana's goal is to be a heaven of tea“)
It is clear that the name is wordplay on nirvana 涅槃 in Buddhism 佛教.
(ii) “Teavana was started in Atlanta, Georgia in 1997 [and still based there], with the opening of the first teahouse at Lenox Square[, an upscale shopping mall in the Buckhead district of Atlanta. The name "Buckhead" comes from a story that Henry Irby, who purchased the place in 1838, killed a large buck deer and placed the head in a prominent location].” Starbucks paid $620 million in cash to buy Teavana Holdings Inc; the acquisition was completed on Dec 31, 2012. Wikipedia
(iii) Greg Bluestein, Teavana’s Transformation Into a Tea Titan. Atlantic Journal-Constitution, Nov 23, 2013
www.ajc.com/news/business/teavan ... -a-tea-titan/nTDRr/
(Andrew “Mack quit his job, and he and his wife, Nancy, poured their life savings into a 700-square-foot store in Buckhead in 1997 where curious Southerners wandered in to sip tea that wasn’t served over ice”)
(iv) Urvaksh Karkaria, How Many Teabags Can You Buy for $333.4 Million? Atlantic Business Journal, Nov 14, 2012
www.bizjournals.com/atlanta/news ... u-get-for-333m.html
(Andrew “Mack, a former Applebee's restaurant manager, owned 21,510,860 Teavana shares as of early August. Based on Starbucks offer price of $15.50 a share, Mack stands to pocket $333,418,330. * * * Nancy, a former Walt Disney World Resort customer service manager * * * Teavana went public in July 2011”)
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