JD Power and Associates

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John D Stoll, Satisfaction Guaranteed. In 1981, JD Power forecasted that in 10 years GMs market share would dip below 30%. It took eight years for this to come true. Wall Street Journal, Nov 26, 2013
http://online.wsj.com/news/artic ... 4579168581635739944
(book review on Sarah Morgans and Bill Thorness, Power. How JD Power III became the auto industry's adviser, confessor, and eyewitness to history. Fenwick Publishing Group, 2013)

Note:
(a) This is an authorized biography.
(b) JD Power III (born James David Power; 1931- )  Wikipedia
(c) "In 1968, sitting with his wife, Julie, at his kitchen table in Calabasas, Calif, he decided to create a research firm that would gather unbiased data for a broad swath of consumer companies"

Calabasas, California
http://en.wikipedia.org/wiki/Calabasas,_California
(a city in Los Angeles County; section 1 Name)
(d) Pebble Beach, California
http://en.wikipedia.org/wiki/Pebble_Beach,_California
(in Monterey County)