华尔街日报, Dec 4, 2014
cn.wsj.com/gb/20141204/PHO153921.asp
, which is the photo album version of a mostly text report.
Preetika Rana, In India, Forget Donuts, It's Time to Make the Tough Guy Chicken Burger; Chain serves up beef-free patties, later hours; Domino's spicy banana pizza. Wall Street Journal, Nov 29, 2014 (front page).
online.wsj.com/articles/dipping-into-india-dunkin-donuts-changes-menu-1417211158
Quote (condensed from the first fie paragraphs:
(a) "Diksha Sharma visits her neighborhood Dunkin’ Donuts three times a week but has yet to buy its doughnuts or coffee. * * * [she was] tucking into a Dunkin’ Donuts Original Tough Guy Chicken Burger. 'My grandmother only recently found out what a doughnut is.'
"It is a harsh truth America’s doughnut chain has had to embrace in Asia’s third-largest economy: Many Indians just don’t like doughnuts, and even the ones that like them are unlikely to buy them by the dozen. The Massachusetts-based chain has had to radically rework its menu in India and rebrand itself through an advertising campaign * * * In India it now has almost as many burgers on the menu as McDonald’s .
"Dunkin’s decision to put burgers on the menu for the first time anywhere underscores challenges international chains can face adapting to cultural differences. With a growing middle class that is just discovering the joys of eating out, India has been touted as one of the last frontiers for global restaurant chains.
My comment:
(a) There is no need to read the rest of the text report.
(b) She looks beautiful in the photo she picked for her Twitter account.
twitter.com/preetika_rana
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