Frizz

choi

Taffy Brodesser-Akner, A Curly-Haired Girl’s Global War on Frizz; Alli Webb’s hairstyling empire, Drybar, has a growing number of heads hooked on blowouts. New York Times, Apr 26, 2015 (in SundayBusiness, not SundayStyles, section).
www.nytimes.com/2015/04/26/busin ... l-war-on-frizz.html

Quote:

"In just five years, Ms Webb’s business has grown to a $50 million-a-year enterprise. (That was in 2014; the company says it is on track to generate $70 million in revenue in 2015.) This was not what she imagined growing up in South Florida. Back then, a young Ms Webb (nee Landau), was forced to contend daily with her hair, which was wavy, and in humid Florida, very frizzy. She says her poor mother deployed all her upper body strength to blow it dry for her, running a brush and hair dryer simultaneously from crown to end, crown to end

"Drybar now has 3,000 employees.

"Drybar’s next move will be a return to its mobile roots. In May, Drybar will release an app called Dry on the Fly: A satellite will locate you and a Drybar-trained stylist will show up and give you a blowout for $75.

My comment:
(a) Drybar's website is
thedrybar.com

* drybar.com
is one that sells a soap var.
(b) Drybar's slogan is: "No cuts. No color. Just blowouts for only $40."

(c)
(i) blowout (n) "North American An act or instance of blow-drying hair"
www.oxforddictionaries.com/us/definition/american_english/blowout
(ii) blowout (n): "A treatment, as at a beauty salon, in which the hair is washed, blown dry, and styled without being cut"
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2011 by Houghton Mifflin Harcourt Publishing.
www.thefreedictionary.com/blowout

(d) Do not ask me about frizz. Orientals do not have the issue. I just do not understand why Americans (men, women or children) do not blow dry their hair. Another mystery is Americans say lack of moisture in hair causes frizz--the opposite of the NYT report.