Italians Warm to US-Style Coffee

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Manuela Mesco, Espresso Shot: Italians Warm to US-Style Coffee; Trouble brews over caramel macchiatos and filtered java in land of stand-up bars. Wall Street Journal, Mar 4, 2016 (front page).
http://www.wsj.com/articles/ital ... invasion-1457032043
(According to this report, American-style coffees are filtered, flavored (with chocolate (such as chocolate cappuccino) or caramel)  coffee pods in home machines -- plus "Starbucks Corp's faux-Italian words ('grande'), paper cups and sugary-sweet brews with ingredients such as pumpkin

Quote:

Italian lifestyle and habits have been "under pressure from a relentless economic downturn.  More shops in Italy are open on Sundays [generally speaking] * * * Since 2009, though, sales in Italy’s espresso bars have fallen 18%, according to Euromonitor International Inc.

"Walking down the street with a coffee cup in hand is widely considered unhealthy and ill-mannered. * * * [Italians do] not to eat or drink on the run.  McDonald's Corp has just one-fifth as many drive-throughs in Italy as it does in France.

"most Italians have a favorite espresso bar, where the drinks are made by injecting hot water at high pressure through a puck of tightly packed grounds [espresso, in other words].

"Starbucks announced Monday it will open its first store in Italy early next year. In a bow to tradition, Starbucks will serve a special espresso blend made to meet Italian tastes and install a traditional bar where customers can drink their brew while standing. At the same time, the Milan shop will stick with the Seattle company’s 'Italian' menu descriptions and sweet coffee drinks.

Note:
(a) Manuela (given name)
https://en.wikipedia.org/wiki/Manuela_(given_name)
(b) "Walking down the street with a coffee cup in hand is widely considered unhealthy and ill-mannered. 'They’re not those kinds of kids,' Annamaria Conte, a 44-year-old hairdresser from Naples, says proudly of her two children, whom she has always admonished not to eat or drink on the run."

The Italian and French surname Conte is from word of the same spelling (conte: noun masculine; from Latin comes count (rank)) in both Modern Italian and Old French, where the definition is the same: count (rank).
(c) "In 2009, Mr [Alfio] Bardolla opened Arnold Coffee, which sells caramel macchiato, filtered coffee and cinnamon caffe latte. Customers were scarce at first, even from the nearby university.  But he kept his shop open in August, when traditional coffee bars usually close [Italy is closed in August for vacation], to steal their regulars and for longer hours the rest of the year. Mr Bardolla put pretty girls offering free coffee outside the university. * * * Last year, David Nathaniel opened a coffee shop called 12 Oz in Milan that sells caramel-flavored cappuccino and sweetened hazelnut latte. 'We Italians exported the consumption of espresso,' he says. 'Now we’re importing a new way of drinking coffee.' "

macchiato
https://en.wikipedia.org/wiki/Macchiato

(d) "Antonio Carpenito, 61, shudders at the thought of a Starbucks invasion. His coffee routine has been constant for decades and he brews his first espresso of the day with a beaten-up, stovetop coffee percolator known throughout Italy as a Moka pot."
(i) he writer is not a native speaker of English. The adjective "neaten-up" os not found in an English dictionary; 'beat-up' is.
(ii)
(A) Moka pot
https://en.wikipedia.org/wiki/Moka_pot
(animation)
(B) Made of aluminum, Moka pot is polygonal.
(C) Sebastiaan Swinkels, Brewing Methods: The Moka Pot. Whole Latte Coffee, Mar 13, 2015
http://www.wholelattecoffee.com/ ... thods-the-moka-pot/
("The Moka Pot is also, probably even more commonly, known as a 'Stovetop Espressomaker.' However, it doesn’t actually make espresso, sure there is a certain amount of pressure involved but not nearly enough to classify the extraction as espresso. Espresso is normally created by pushing water through coffee grounds under ~9 bars of pressure, a Moka Pot will generally create no more than ~1.5 bars")
(D) I fail to find the name origin for Moka pot. But there are hints.
* The seaport Mocha, Yemen is spelled Moca in Italian.
* Moka (noun feminine): "See also: moka [which Wiktionary defines as 'coffee originally from Moka']; a polygonal, aluminium coffee maker"
https://en.wiktionary.org/wiki/Moka

Thus Moka must be the proper name that the manufacturer of the coffeemaker adopted, by changing the spelling from "moca."

(e) a photo caption: "A customer drinks an espresso inside the historic Fratelli Nurzia in L'Aquila, Italy."
(i) Fratelli Nurzi is the name of a café that sells coffee and pastries.
(ii) Italian English dictionary:
* fratello (noun masculine; from Latin [noun masculine] frater [brother, sibling]; plural fratelli): "brother, sibling"
https://en.wiktionary.org/wiki/fratello
(iii) Nurzia is an Italian surname.
(iv) L'Aquila
https://en.wikipedia.org/wiki/L%27Aquila