Kraft Foods Finds Use for Cream Cheese

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Matthew Boyle, Philly Cream Cheese's Spreading Appeal; Customer experimentation with recipes led to a rebirth of the brand. Bloomberg BusinessWeek, Dec 12, 2011 (cover date).
http://www.businessweek.com/maga ... 26amp%3b+industries

Note:
(a) cream cheese
http://en.wikipedia.org/wiki/Cream_cheese
(made from unskimmed milk enriched with additional cream; containing at least 33% milkfat; section 1 Origin: According to the American food processing company Kraft Foods, the first American cream cheese was made in Chester, New York in 1872 by American dairyman William Lawrence. In 1880, 'Philadelphia' was adopted as the brand name, after the city that was considered at the time to be the home of top quality food in the USA)

(i) Philadelphia cream cheese of Kraft Foods gives a skimpy account of its history.

History, 1872 - 1951
http://www.philadelphia.co.uk/ph ... n1&PagecRef=584
(ii) Jeffrey Marx, Letter to Editor: The Origins of Cream Cheese. Forward (The Jewish Daily), June 22, 2011.
http://www.forward.com/articles/139003/

Mr Marx's article has not been published in Food, Culture and Society, or any other journal.

(b) Kraft Foods
http://en.wikipedia.org/wiki/Kraft_Foods
(Canadian-born and of German origin, James L Kraft started a wholesale door-to-door cheese business in Chicago in 1903; current headquarters  Northfield, Illinois, a northern suburb of Chicago)
(c) cheesesteak
http://en.wikipedia.org/wiki/Cheesesteak
(section 1 History; section 2.2 Cheese: White American cheese along with Provolone cheese are the favorites)