The App Economy

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Michael Mandel, Where the Jobs Are: The App Economy. TechNet, Feb 7, 2012.
http://www.technet.org/wp-conten ... nomy-Jobs-Study.pdf

Quote:

"The App Economy lends itself to several types of metrics. * * * For example, the Apple App store had 529,550 active apps as of December 12, 2011, according to 148apps.biz, uploaded by 124,475 active publishers. Another important metric is revenue. By one estimate, the App Economy generated almost $20 billion in revenue in 2011.6 This includes app downloads, in-app revenues, sales of virtual goods, and sales of physical goods and services. Sizing the number of jobs generated by the App
Economy is much more difficult, however." page 4/17

"This may be unduly conservative, but it suggests that in the aggregate, roughly 466,000 jobs have been created by the App Economy since the iPhone was introduced in 2007." p 8

Note:
(a) The above is cited in
Deborah Netburn, 'App Economy' credited with creating 466,000 jobs. Los Angeles Times, Feb 7, 2012.
http://www.latimes.com/business/ ... omy-report-20120207,0,1385459.story
(b) There is no need to read either report.