Coconut Water + TrueCar.com

choi

(1) Mike Esterl, The Beverage Wars move to the Coconuts. Wall Street Journal, Feb 11, 2012.
http://online.wsj.com/article/SB ... 07313086829188.html
(Vita Coco > Zico > ONE)

Quote:

"Soda sales are flat and the beverage industry is looking for its next big thing. Increasingly, it is turning to the coconut.

"US retail sales [of coconut water] rose to as much as $400 million last year, according to industry estimates. That is a tiny fraction of the country's $100-billion-plus market for nonalcoholic beverages, but the new category has roughly doubled its revenue each year since 2005

Note:
(a) coconut water
http://en.wikipedia.org/wiki/Coconut_water
(it serves as a suspension for the endosperm of the coconut; "As growth continues, the endosperm mature into their cellular phase and deposit into the rind of the coconut meat. A very young coconut has very little meat, and the meat that it has is very tender, almost a gel")

Section 1 Composition shows there is nothing magic about it.
(b) coconut milk
http://en.wikipedia.org/wiki/Coconut_milk
(the water that comes from the grated meat of a coconut; the water that comes from the grated meat of a coconut)

(2) Tara Siegel Bernard, Car Dealers Wince at a Site to End Sales Haggling; An industry pushes against promises of a guaranteed orice. New York Times, Feb 11, 2012
http://www.nytimes.com/.../car-d ... sales-haggling.html
(TrueCar.com)

My comment:
(a) I do not own or drive a car, so I do not know if the report is helphul.
(b) Factory Invoice Price vs Dealer Invoice Price. CarsDirect, undated.
http://www.carsdirect.com/car-pr ... aler-invoice-prices