Lytro Camera + Negotiation in China: BusinessWeek

choi

(1) Adam Satariano, Focused on Reinvesting Photos; Innovator Ren Ng. Bloomberg BusinessWeek, Apr 16, 2012 (cover date)
http://www.businessweek.com/arti ... venting-photography
("Its lens actually consists of thousands of microlenses, each of which captures a slightly different slice of light"0

My comment:
(a) I finally understand the mechanism of Lytro camera. Before, I read the NYT report (see next), while simultaneously going to Lytro's website to read its tech page. Still I failed to grasp the essence, which Businessweek tells me is the multiple lenses within a lens.
(b) Inside the Lytro, in Sam Grobart, A Review of the Lytro Camera. New York Times, Mar 1, 2012.
http://www.nytimes.com/interacti ... side-the-lytro.html

(i) Pay attention to "light field sensor" in the illustration, pqarticularly "micro-lens array."
(ii) Skip the NYT article, which was not helpful in understanding the mechanism of the camera.
(c) The Science Inside. Lytro, undated.
http://www.lytro.com/science_inside#
("Light Field Sensor: From a roomful of cameras to a micro-lens array specially adhered to a standard sensor, the Lytro's Light Field Sensor captures 11 million light rays")


(2) Juan Antonio Fernandez, How to Strike a Deal in China, in The How To Issue. Bloomberg BusinessWeek, Apr 16, 2012 (cover date)
http://www.businessweek.com/arti ... n-antonio-fernandez
("Finally, choose your interpreter carefully and find someone professional and trustworthy. I once saw the other party offer my interpreter a commission if she helped him get a favorable deal—they didn’t know she was also my wife")