Bourbon Whiskey

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(1) Joe Palazzolo, Sixth Circuit: Wax Seal on Maker’s Mark Bourbon Is Protected. Wall Street Journal, May 9, 2012 (Law Blog)
http://blogs.wsj.com/law/2012/05 ... urbon-is-protected/
("The U.S. Court of Appeals for the Sixth Circuit has found that the red wax seal on the Maker’s Mark bourbon whiskey is protected trade dress. The ruling gave Judge Boyce Martin Jr. an opportunity to talk at length about the history of bourbon — an opportunity he clearly relished")

(2) Maker's Mark Distillery, Inc v. Diageo North America, Inc (CA6 May 9 2012)
http://www.ca6.uscourts.gov/opinions.pdf/12a0126p-06.pdf

Quote:

"All bourbon is whiskey, but not all whiskey is bourbon.

"But it was likely not until sometime between 1823 and . . . 1845 that Dr James Crow perfect[ed] the sour-mash
method of whiskey-making—the dominant process in use today that, when coupled with aging in charred new oak barrels, produces modern bourbon’s familiar caramel color and distinctive taste." (internal quotation marks omitted)

Note:
(a) The opinion states, "Though most [American] colonial whiskey was made from rye, corn was easy to grow in Kentucky soil, and surplus corn was often used to make whiskey." (internal quotation marks omitted)

Scotch whisky
http://en.wikipedia.org/wiki/Scotch_whisky
(All Scotch whisky was originally made from malt barley; section 5.2 Malting: "When the desired state of germination is reached the malted barley is dried using heated air. Many (but not all) distillers add smoke from a peat-heated fire to give a smoked, earthy flavour to the spirit")
(b) Bourbon County, Kentucky
http://en.wikipedia.org/wiki/Bourbon_County,_Kentucky
(part of the Lexington–Fayette Metropolitan Statistical Area)
(c) House of Bourbon
http://en.wikipedia.org/wiki/House_of_Bourbon
(section 1 Origin: In 1268, Robert, Count of Clermont, sixth son of King Louis IX of France, married Beatrix of Bourbon, heiress to the lordship of Bourbon)

* Bourbonnais
http://en.wikipedia.org/wiki/Bourbonnais
("a historic province in the centre of France that corresponded to the modern département of Allier, along with part of the département of Cher. Its capital was Moulins")

(d) rubdown (n): "a brisk rubbing of the body (as to relax fatigued muscles)"
www.m-w.com
(e) Loretto, Kentucky
http://en.wikipedia.org/wiki/Loretto,_Kentucky
(a city in Marion County)
(f) Jose Cuervo
http://en.wikipedia.org/wiki/Jose_Cuervo
(" a brand of tequila produced by Tequila Cuervo La Rojeña. According to the company, Jose Cuervo, in 1795, was the first producer of tequila in the world"; As of April 2012, it is the largest selling tequila brand in the world, with a 19 per cent volume share of the global market; Distributor  Diageo)
(g)
* Diageo
http://en.wikipedia.org/wiki/Diageo
(a British multinational alcoholic beverages company headquartered in London; world's largest producer of spirits and a major producer of beer and wine)
* Name meaning: "The name of the company was formed by joining two words, a word Dia of Latin origin meaning a day, and a word Geo of Greek origin meaning world (geographically), what in transferred meaning indicates every day, everywhere in the world there are people which have contact with Diageo brands."